Britain: It’s an alcopop nation…

February 18, 2009

The term ‘ladette’ was a phrase coined by the media to describe ‘young women who behave in a boisterously assertive or crude manner and engage in heavy drinking sessions’. Simply put, they were behaving like men, and over the last few years this has become ever more obvious, I mean just look at Jodie Marsh. But are we dawning on a new era?

Drinking alcopops make you even start to look like a girl

Drinking alcopops make you even start to look like a girl

There has been a culture shift so unnerving, it even makes the most radical feminist movements pale into insignificance, because as women move towards pints, men move towards alcopops. Even the stars of WKD adverts are men! No, but it’s okay because the way they are advertised is in a playful, laddish side… (I can almost hear the groans from 50-year-old men in my local as one young lad orders a ‘Red WicKeD’).

On a serious note, the fruit flavours make young teens start early on the drinking, no doubt a factor in teenage pregnancy and violence, as the movement away from the social drinker becomes less. I mean, what guy goes for a swift VK apple after football? We now live in a world where people go out to get drunk, not to enjoy drink.

Living in stoke, violence is prevalent and lurks everywhere, and no-more so than the LRV, our student union. I don’t want to sound rude, but any guy in a rugby top, muscles bulging and mumbling, baritone, potty-mouth cannot be taken seriously when holding a Reef. So what if you are going to bash my head in, you are the one drinking a Reef, mate.

Now this sounds like I am anti-alcopop, I’m not. Between my pints of Spitfire and bottles of Waggledance (a refreshing honey-ale), you may find me supping on such a beverage. Sorry to disappoint you Dad, but the modern day pallet is just not accustomed to drinking 10 pints, a kebab and a whiskey nightcap.

The new era of lad culture allows me to drink an alcopop without anyone batting an eyelid, just don’t expect me to act the hard guy while drinking one.

 

Should guys drink alcopops? Leave a comment and let me know what you think.

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The new era of lad culture

February 17, 2009
Like you, I have an interest in football, girls and beer (do I sound ‘man’ enough yet?). But, at the same time, do you wonder whether it is acceptable to watch that Hugh Grant film or listen to Girls Aloud just because you are a guy?

You all know these type of blokes. One minute they will be perusing their FHM magazine (no doubt looking at the ‘bit of crumpet’ on page 34), only to turn your head for a split second to realise that they are in fact now reading this weeks copy of More magazine, wondering about how Alexa Chung’s relationship with Alex Turner is coming along. Are they just intrigued, or fully interested? What normally starts as a quick glance at the problem pages – cos lets face it, they are pretty funny – turns into something more of an in depth read.

Now, there will be guys reading this and wondering whether there are actually guys like this who aren’t actually gay? Trust me, there are.

In today’s world of hair straighteners and manicures, the effeminate guy – or ‘metrosexual’ – is further distancing us from the lad culture that there once was.